The BEST Swimwear Trends of 2025: What Brands Need to Know
Staying ahead in the ever-evolving world of swimwear fashion is key for brands looking to stand out in 2025.
At Praiana Productions, we specialise in capturing these trends through high-end photography and video production, bringing swimwear collections to life in stunning tropical locations. This year, several exciting styles are taking over, inspired by top designers and industry leaders.
Here are the top five swimwear trends for 2025, backed by insights from Vogue, L’Officiel, and Luxe Magazine:
1. Eco-Friendly & Sustainable Swimwear
Sustainability is more than just a trend—it’s the future of fashion. According to Luxe Magazine, brands are increasingly using recycled fabrics, plant-based dyes, and ethical production methods to create stylish, conscious collections.
Consumers are looking for swimwear that not only looks great but also aligns with their values. For a deeper dive into brands leading the sustainability movement, The Good Trade highlights some of the top ethical swimwear labels making waves in 2025.
2. Embellished & Handcrafted Details
This season, swimwear is embracing beading, sequins, and artisanal details for a more elevated look.
L’Officiel highlights how handcrafted elements are adding a luxurious, one-of-a-kind appeal to swimwear collections, making them feel more like couture than just beachwear.
Oceanus is at the forefront of this trend, combining hand embroidery, shimmering embellishments, and 1980s-inspired glamour to create swimwear that looks just as stunning poolside as it does at a cocktail party.
3. Cut-Out Silhouettes & Unique Shapes
Swimwear in 2025 is all about bold cut-outs, asymmetrical designs, and unexpected silhouettes, creating a fusion of fashion and functionality. Miu Miu showcased this trend perfectly, featuring “surf-inspired bralette tops and youthquake one-pieces with Swiss-cheese cutouts”, making a statement with edgy, unconventional designs.
4. Bold Prints & Distinctive Patterns
Swimwear prints are making a statement, with brands like Rat & Boa and Fisch leading the way. From bold, artistic designs to timeless patterns, these brands showcase the power of striking swimwear.
Rat & Boa brings a playful yet sophisticated take on prints, blending abstract motifs with rich color palettes, like the tie-dye-inspired Bahia bikini and the earthy, asymmetric Mica bikini.
Meanwhile, Fisch taps into retro and classic influences, offering everything from vibrant florals to fierce animal prints, ensuring swimwear that stands out effortlessly.
5. Athleisure Meets Swimwear
In 2025, athleisure swimwear is a key trend, blending performance with street style.
Tory Burch’s Spring/Summer 2025 show showcased sleek maillots and one-pieces layered under tailored coats —proof that swimsuits are now part of everyday fashion.
Gen Z's influence has brought sporty, athletic-inspired pieces into daily wardrobes, making them a chic alternative to traditional streetwear, often being worn as a top paired with tracksuit bottoms or tailored trousers.
Content creation for swimwear brands
Contact us today to plan your next swimwear photoshoot and position your brand at the forefront of 2025’s biggest fashion movements!
At Praiana Productions, we shoot high-quality swimwear content in Brazil for global brands, bringing the energy of sun-soaked beaches and tropical landscapes to your collection.
Wherever you are, we make it effortless—simply send us pieces from your collection, and we’ll handle everything, from models and locations to styling and photography. You’ll receive stunning, on-brand visuals without ever leaving your office.
📧 Email us: info@praianaproductions.com
